So, once proud Kodak has filed for protection from its creditors. For people of my age Kodak, like Coca Cola, Pepsi, Ford and so on, was one of the names we grew up with and as I've said many times it's a company that owns photography. So it should, it invented most of it.
I wish Kodak well, particularly those we've had contact with in their photo scanning division. Kodak is needed, not just by this business, but by everyone who has ever picked up a camera. Let's hope this tactic will give them the time they need to pull through.
Although I wish them well I have to say I think they're on the wrong track. Kodak IS images, not printers and certainly not flogging off their patents, which seems to be the plan of the current top man. Why, why, why are they flogging themselves to death advertising printers when surely the evidence of their own eyes must prove that nobody is bothered about printing.
Yesterday I was in a branch of PC World. Yes they had a cute display of Kodak printers, curiously at ankle level. Nobody taking any interest. People were congregating by the large displays of cameras, still and video, an area where once Kodak would have dominated. Nikon, Olympus, Leica are all great names from the past who have somehow pulled through to the other side. It would have been nice to see a Kodak credit on some of those cameras.
Best of luck Kodak, hope you make it, but you might have to forget those printers before it happens.
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