Facing a long flight to New York recently I went into the bookshop at Heathrow to invest in a couple of books. Just as well I did, American Airlines promptly cancelled our flight so we had four extra hours to kill until Virgin could rescue us and we were on our way.
One of the books was “Fl!p” by Peter Sheahan. maybe it should be Flip but it’s Fl!p on the arty red cover. I don’t expect a modern business book to mention a photo scanning service, and this is no exception, but it does mention the different attitudes men and women have to photos. The suggestion was that men are content with digital images while women want a physical image they can hand around. Not sure that’s true but I can see where he’s coming from.
When we got back Laura, who’d been managing the show while we were away, said she’d had a call from a client whose scanned photos hadn’t arrived in the mail. I had a message to ring their home number, which I did. There was nobody in so I left a message on their answering service. I explained that I would create an extra copy of the CD with their scanned photos and mail it to them that day.
Next day I received two calls within minutes of each other. First, Mr Client who said he’d received a text message from his wife to say what was in the mail. Thanks, he said, for the second CD, but the original package had now turned up. However it’s very useful to have a second copy of the CD which he was going to send to his brother. CD, CD, digital images, thanks.
Then Mrs Client rang, so happy that her original photos hadn’t been lost. How worried she’d been when told they’d gone out a day or two earlier, how she’d fretted she might never see them again, what a relief the prints have now arrived. Prints, prints, prints, thanks.
OK, just one small example. But it does support Peter Sheahan’s suggestion, in this case the woman was keen to get the prints back, while her husband was happy enough with the digital versions.
